The university platform "Südwissen" has undergone a website relaunch, featuring a new color scheme aligned with the bright yellow of "The Länd" and incorporating the updated logo into a cohesive pattern system used throughout the site. The design prioritizes an easy-to-understand and inviting look, ensuring accessibility for users of all ages. Key principles include adaptability and dynamism, crafting a flexible identity across various formats and media. The design fosters openness and collaboration by integrating symbols of unity, aiming to create an inviting and inclusive atmosphere. Additionally, the design is motivating and supportive, establishing a trustworthy environment that inspires individuals to pursue their educational journey.

This project was designed during my time at the advertising agency Jung von Matt Neckar, where I contributed as part of the UI/UX team.